Here in the United States, Sony advertises their Bravia line of televisions with the slogan "the first television for men and woman" and lame ads that show men caring only about watching sports, and having had a Bravia for nearly a year we've never watched one sports game on it, while in the rest of the world Sony has been creating scenes of brilliant colors to sell them.

Yesterday, Shawn mentioned the new commercial was running.

In the latest commercial for europe they've gone animated, with colorful play-doh bunnies hopping around the concrete jungle of New York City and coming together as "She's a rainbow" by Rolling Stones is played. It's the same song Apple used when they released the iMac in a variety of colors.

For the first commercial, a quarter million superballs bounced down San Francisco's Russian Hill while José González's "Heartbeats" played. if you live here and haven't seen it you should take a look at it. YouTube doesn't do it justice in low resolution though and there's an HD version on the Sony Flash site if you click around a bit.