Through Chris I caught the link to this teaser advertisement for a new Micosoft entertainment product.

I managed to sit through the hole thing without falling asleep, and realized it could have been an ad for just about any new technology or software. It's so generic the "future of entertainment" looks like it could equally be a new intel chip or a redesign of the MSN home page.

I think this is pretty typical for technology companies, who don't seem to realize as other than the techies, most people aren't going to get all warm and fuzzy over just having the fastest processor or latest version of their operating system. They get warm and fuzzy over what it buys them. Better communications with friends and family, higher resolution internet porn, or whatever.

I'm tired of seeing an ethnically diverse group of different age brackets looking excitedly into their screen. We've been seeing these sort of technology ads for a decade now. Get back to me when you're ready to show me what they're looking at.